CSM 381 Consumer Marketing Management

CSM
381
Hours
3
Consumer Marketing Management

Principles of consumer-oriented marketing management with emphasis on consumer decision-making theory and practice.

Consumer Sciences, Minor

Undergraduate

//www.2marketers.com/undergraduate/human-environmental-sciences/consumer-science/minor/

The consumer sciences minor is available only to students outside the Department of Consumer Sciences. Eighteen hours are required, including 1) CSM 201 Indiv Family Resourc Mgt , 2) CSM 204 Intro Personl Finan Plan or CSM 205 Honors Intro to Personal Financial Planning , 3) CSM 303 Introduction to Consumer Economics or CSM 403 Consumer Economics , 4) CSM 381 Consumer Marketing Management , 5) CSM 401 Consumer Protection , and 6) CSM 405 Public Policy .

Consumer Sciences, BS

Undergraduate

//www.2marketers.com/undergraduate/human-environmental-sciences/consumer-science/bs/

The Family Financial Planning and Counseling concentration offers students the knowledge and skills necessary for a career in financial planning and related careers. Financial planners guide clients in many aspects of their financial lives: financial goals, cash flow, taxes, retirement, college, business planning, estate planning, and insurance needs, among others. Financial counselors also counsel clients, with a focus on developing financial capability and sound personal finance principles such as reducing debt, building an emergency fund, negotiating payments, developing a budget, and similar.

College of Arts and Sciences

Undergraduate

//www.2marketers.com/undergraduate/arts-sciences/

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